There is only one reason why I'm giving this snuff a bad review: false advertising. There is no indication in the name or on the tin that this snuff has menthol in it--something I just can't handle.
I have no problems with mentholated snuff; lots of people like them. I don't happen to be one of them, and hence think whether or not a given snuff contains menthol should be marked clearly in the name or label.
For me, buying mentholated snuff in a container not marked as such is a waste of my money, as I can't use it. It's a shame, as the other products by Wilson's I've tried are very good.