As a confirmed lover of menthol snuffs, I've pinched from more than a few tins. There are many good menthol and medicated blends out there. But I have to say WoS Honey Menthol is my favorite, and is one of two medicated snuffs I've vowed never to be without (the other being Hedges).
I don't really sense the cocoa notes others have mentioned, other than perhaps a hint in the background once in a while. Mostly, I get only pure, sweet honey and a powerful blast of menthol -- no camphor or eucalyptus. Simple, but the two flavorings balance each other perfectly. The simplicity and balance are what makes HM an all-day snuff for me. The grind and moisture make it easy to take, but those who don't care for a hefty dose of menthol probably should consider other options.