Just the label itself caught my eye. The label is obviously different than other McChrystal’s offerings as the background is black and the letters S’nuff pop out in bold red. The label reminds me of the Grindhouse film posters of the 70’s. This was the first tin I tried out of my recent order and my favorite so far. The initial smell I got when I first cracked the tin was bergamot, straight heavy dose of bergamot with a rich tobacco aroma in the background. The tobacco is a rich brown and the grind is about a little less than medium. When you take a pinch its just that. You just sit back and enjoy the bergamot with peppery undertones. The bergamot aroma lasts quite a while and as it fades your just left with a rich tobacco flavor. Easy to take, nicotine kick is up there, being as this offering is a quit smoking snuff, not as fierce as Toque Quit though. I really like this snuff a lot and I will definitely get another tin on my next order. I keep returning to this tin, my wife even told me, “Just use a spoon to dump it in your nose, why don’t you.” Its really good!