JIP! is a satisfying medicated snuff with a lot of menthol cooling power. In the menthol department, my opinion is that it is close to Swedish Match's Kensignton Luxury English Snuff, but not as strong, as dry or as aromatic. By its own rights, Jip! is very satisfying to menthol fans, but the little tin runs out quickly. It feels very clean and fresh. Its menthol effect lasts. I recommended to medicated snuff fans.
Courtesy of Snuff reviews: morfiel