For the first time I have found a snuff I truly dislike. I am sure some will love it. Not for me. a dry brown snuff with a scent like whiffing TUMS lozenges., A peppermint scent, very slight indeed with no discernable menthol I could detect. low nicotine to med perhaps. I would guess that a beginner might enjoy this. I ordered some Wilsons SM 500 and thought this might be similar. HUGE MISTAKE...I got this as well. Not horrible, but not what I would call all that good either. Get Wilsons if looking for a medicated. This snuff is not all that good. just my opinion