As a first review I chose this particular product because of its unique characteristics.
The 2 reviews I read here touch on the earthiness, although neither makes mention of the ammonia sensation I get from it. Reading elsewhere, I believe this may dissipate if left open.
The grind and moisture do in fact make it an easy snuff to take, if one can value a beginner's opinion. Having shared with coworkers, some really take to this, others do not. Those that don't seem to agree that it is the ammonia sensation. Personally, I would buy this again.