If you thought all Dr. Rumney's snuffs were mentholated, think again. This new snuff is medium brown, easy to snuff, high in nicotine, and most unusual of all, it is not flavored at all. I detect a toasted scent, but it is darker and rather smooth and delicious. I read it's description on the Wilson's website, and it's spot-on. Nothing but plain, toasty, tobacco. It's fresh and fluffy, and will spill out of the tin if you're not careful. Highly recommended for new snuffers and veterans alike. If you like Wilson's Irish Toast, you'll enjoy this. It's different, but similar.