This is a middle of the road menthol load with an aromatic eucalyptus up front and muted camphor in the background. The menthol is not too sharp to hide the other scents, and the nicotine is a tad below medium. I find this snuff easy and soft on the nose with a long lasting scent, and it is never clogging nor irritating. Nicotine is on the lower side so you can take large pinches. This has a very heady tobacco shop aroma to it which is intoxicating but not overpowering. If you like Ozona president, and mcchrystals original, as I do you will also enjoy this one. They are all similar but this has a little less menthol and more eucalyptus. It doesn't have quite the menthol of president so I find it less clogging, if I snuff a lot of it over a few hours. I keep turning to a tin of this when I can't decide what snuff I am in the mood for.