I must respectfully disagree with others who claim the spearmint here isn't strong enough. Yes, the tobacco base flour is very rich and delicious, and would be wonderful on its own. However, what puts this snuff into my Top 5 is indeed the mint. Some spearmints have an artificial "spearmint candy" scent, but the Viking provides the scent of strong, fresh spearmint cut from the garden. It compares favorably with Wilson's Crumbs of Comfort, a favorite of mine, but the Viking wins by a nose. The mint is fresher, the grind seems more coarse and therefore is easier to take in large pinches. Moisture is medium, the color is deep and rich. Also, this is one snuff that is very comfortable to take from a bullet. I carry this one in my pocket most days and return to it often throughout the day. I consider this an excellent beginner snuff, especially if one adores the scent of fresh mint leaves. Hint: In the unlikely event that you need to re-moisten the tobacco, snuggle a fresh mint leaf into the tin, seal it tightly and return to the tin after a couple days' time. While we're on the subject of tins, hooray for Viking for sealing this jewel in a vacuum tin. The tins are exceedingly difficult to open, but the prize waiting within is well worth the effort. Upon opening the tin, you'll get a mild whiff of ammonia which quickly disappates over an evening's airing. Buy this one if you love fresh mint. I cannot imagine anyone who would not enjoy this or give it less than its deserved 5 stars.