It's hard to imagine a more perfect snuff. It is rich, moist, earthy. Viking dark is adult stuff, sophisticated, and always interesting. The grind is perfect, just enough burn but doesn't fall out once it's in there. It suits my snuffing style. The moisture is just right. There is a fascinating creosote note deep in there somewhere. In my morning ritual, I get all my preparation done to go to work, sit in my comfy Amish chair and savor that first hit, close my eyes, and enjoy the significant rush of nicotene. Then I'm at it all day, about every 15 minutes. Good for the beginner and old pro alike. Can't get enough, and nothing else I've tried beats it.