If you enjoy perfumey, floral snuffs, I think you'll love this one. Easy on the nose - no burn, despite its fine grind. It's a light brown color with medium moisture. I take French Carotte as a dessert treat, sometimes first thing in the morning when I'm feeling like being good to myself, and sometimes late in the evening when I'm looking for a nice pick-me-up. The flavor sticks well and this one has a definite nicotine kick, which I appreciate. This is certainly not an all day snuff, but I do tend to enjoy it once or twice every day. Really, if you like sweet snuffs you should give French Carotte a try. I will reorder when my tin gets low.