Only my second coffee snuff I have ever tried, the other being my well regarded (but HATE the tap-tin) Toque Silver Dollar Coffee. While I am still trying to figure out the best way to take this snuff, I find that it is quite easy to take.
It *is* medicated which surprised me when I got it. I wasn't sure how the menthol would pair up to the coffee flavor it gives but if mint-chocolate chip ice cream is good, that will give you a brilliant description on how those two flavors pair up here. In a mint-chocolate chip kind of way, I say the flavor is delicious. Depending on how it's taken, I found to get a nice medicated menthol hit, once the menthol burn and it fades (triggers my nose to run if not taken correctly just like hedges, but as with hedges, I notice I take this to trigger that so I can blow my nose) to a rather nice and sweet coffee to almost chocolate flavor. The ghee used in processing I swear I can pick out as well.
It is clumpy, sticky, very moist, and as such, hard to get on my hand properly for a whiff. I just cannot master the pinch at all with it, it's just too heavy to lift without quite a bit of force. On the other hand however, you have to try hard to get it too far up the nostril which is a huge plus.
The nicotine hit is quite nice! I wouldn't put it on the level of white elephant of course not, but I would say it is on a similar level to Toque Bourbon. The smell will linger for a long time on your hands and in your nose. Definitely recommend it, even for a beginner. So long as you don't mind having to use a hanky or tissue more.