This is just my opinion, but this is one of the few snuffs where the flavor actually makes me feel a bit nauseous. I feel bad admitting that, because I expected to enjoy it.
It's not exactly a sweet snuff. You can definitely smell apple and cinnamon, but it's mixed with some other strong spices and musks - Almost like patchouli - Which, unfortunately, is a scent I'm not comfortable with. The musk makes the sweetness of the apple and cinnamon smell artificial.
It's medium moisture and otherwise very easy to snuff. It seems like an, overall, well made snuff - Although I must warn that the flavor isn't all apple pie, as I explained above. I believe that a lot of people may actually enjoy this flavor, especially if they like holiday spices, but for me it just wasn't sweet enough; The flavor really sends me running.
I don't think everyone will have the same experience, but personally I cannot even use this snuff.