This is quite intense, and quite good. I believe Wilson's said this has menthol, eucalyptus, and camphor. This imo, is well balanced, the profile to my taste seems the menthol dominating, the eucalyptus supporting, and the camphor in the background. Lovely, but only if you like the intensely medicated snuffs. I would put this as being about shoulder to shoulder with Hedges, but still a bit different. My experience, so far, does not include the Poschl Red Bull, but I can say as I've had most of the mentholated Poschl's, the only one that approaches the intensity of this is the Radford in the 25g tin(not the plastic box). As far as what this really IS, I'd put it in the same category as the Wilson's SM line. 4.75 stars out of 5.