This is my first experience riding the mythical White Elephant. I'll be honest, I was intimidated by this snuff at first, and the first time I used it, I contemplated tossing it in the bin. I'm so glad I didn't make that mistake! Yes, it is a difficult snuff to use, but once I was able to get the technique down, this has become my go to snuff. It is a very pale, almost clay-like color and extremely finely ground, about the consistency of dust off the top of your bookshelf. Nicotine is quite high and satisfying. Tastes and smells like a barnyard, but not in a bad way. The ammonia content is fairly high, though I don't get too much of the fishiness as is common in white snuffs. It has a nice burn to it that goes away quickly. Snuff too hard and it'll end up in your throat and make you cough. I highly recommend this to anyone, though it does take some getting used to. There are guides on YouTube showing how to successfully ride this beast and I recommend viewing them if this is your first time. Overall this snuff is one for the books.