My usual quip about this snuff is that "it's just as bizarre as you'd expect from the name and not nearly as revolting."
On the darker side of brown with medium moisture and an annoyingly inconsistent grind, I think "Smoke and Cheese" would have been a better name for it. That still leaves open a lot of interpretations: there are LOTS of kinds of cheese, after all. At my most-charitable, I would compare it to a low-end smoked Gouda. And my least, I'd describe it as a dirty grill and "processed cheese food". My opinion varies depending on when I take it -- and my mood, I expect -- but if you are expecting world class complexity, you will likely be disappointed. And while the "bacon" (read: smoke) fades fairly quickly, the "cheese" sticks around for an annoyingly long time.
I'd recommend it especially for one application: if you are hungry and have to miss a meal, take a couple pinches. The appetite suppression of the decent nicotine hit plus aromas one would associate with filling food leave me feeling sated, at least temporarily. A "monk's banquet", if you will.
"Not nearly as revolting as you'd expect," I wrote. But when a snuff is marketed as "Cheese and Bacon", it could be very revolting indeed. I'd have to err on the side of "not entirely disappointing". I'm giving it a happy 3 stars, although 2.75 might be closer. I'm not dissatisfied, but the tin will probably last me quite a while, and I'm unlikely to order it again.