This, I feel, bridges the gap between the dry nasal snuff to the transition to moister Swedish-style snuff (think original Copenhagen) It's easily pinchable and stays together in the lip very well, Maccoboy snuffs were intended originally for oral use (Altho this is much later a Helme calendar states all their snuff was for oral use in the instruction guide). It does stay together much better in the lip than every other American dry snuff I've had, sans Swisher's Railroad Mills Checkerberry.
Although it says rose scented, old Maccoboy recipes I have seen call for rosewood, which seems to be apparent here, as well as a boozy element. Boozy rosewood with a good dark fired base is the best way I could describe it. It is a very coarse grind and 100% American tobacco, and packs a potent buzz nasally. In fact it may be one of the strongest snuffs out there. It also has a high moisture content - after looking at the old IARC monograph from 1989, the RR Maccoboy has around 41% moisture content, making it very close to if not really a moist snuff in disguise - in fact on the study, it is considered to be, and you can see it is MUCH more than pretty much any other USA dry snuff.
This and Checkerberry are the only two semi-moist non Scotch snuffs still produced by Swisher. Back when they were Helme there also was a Lorillard Maccoboy but it has long been discontinued (maybe in the 90s). Be thankful this snuff is still being produced, I know I am!