A refreshing, masculine scent. The menthol dances very lightly in the front of the nose, never being too weak. And never being too overpowering. Undertones of fruits, I'd say cherry. This is like a cologne. Very nice nicotine hit. Fluffy and just a bit course. This will have you wishing for a game of darts, a nice leather wingchair. Slight soapy profile but this is incredibly enjoyable. I can see it being an everyday snuff, for summer and spring, or cold weather in a nice warm room. 5 stars.