This is a great product, although the scent is very difficult to place. A lot of complex things going on. Reminds me of fruit pie, maybe apples` and cinnamon. Definitely a noticeable sweet and fruity scent, with an agreeable amount of menthol. Comes in a great sachet as well, which can be folded up tightly to keep this product fresh for longer than many tins. This is a favourite for sure.