The menthol in this Paul Gotard is pretty strong. The base tobacco is almost sweet. As the menthol starts to wear off after about 5 minutes you can really pick up the underlying flavour. Overall, I'd put this at a nice midrange menthol rather than strong, but good enough to hold its own. I'd say it'd be good for someone who wants to give stronger menthols a try. The menthol lasts long enough to give a good sting but so much that it would be a complete waste if it turns out to not be to your liking.