Strong menthol & eucalyptus, this is the "high collar" snuff that would be on the desk of a highrise company president. Perhaps this is why they named it such. It becomes very sweet after a minute, but it is "sweet menthol." I first bought this along with the Gawith Original (Apricot) and some McCrystal blends for my first snuff purchase, many many years ago. President is a contender with a half dozen others for my favourite snuff, and is usually my go-to for late nights. This is a must have. If you have not tried it yet, do not hesitate. It is wonderful snuff.