At the risk of being maddeningly subjective about it, this is THE snuff I have been looking for my whole life. Exceeds expectations doesn't begin to describe how wonderful this stuff is. The balance is remarkable, especially considering the combination of floral, citrus and something that I'd call camphor-like, and it is the best I've ever tried of any of those varieties whilst somehow being all three. Ease of snuffing is also off the charts, which makes it a trifle dangerous, because it is tough to stop snuffing something this superb. The only not-awesome thing about M&W Jock's would be the tin, which is a little flimsy. That's the only thing even approaching a complaint. I wish I could get this by the pound. I've loved a number of snuffs over the years, but many of my favorites have been simply hints of what M&W Jock's delivers. I don't think snuff can get better.