It is a pale very fine powder, with moderate moisture content, packing a huge punch in nicotine. I could successfully curb my cigarette cravings, thanks to this. If you can manage fine indian snuffs, not easily offended by strange smells, and come with an open mind, you should like this. Would not recomment to beginners however.
I can't really put my finger on the smell of this snuff. My wife thinks it's straight up from a subway station toilet, and I would add "with menthol urinal cake". However, I very much like the menthol and the strange smell, which becomes less obtrusive as it airs and your nose get used to it. With a little time, it became a welcome addition to my daily rotation.
One more thing: this is a tapkir, which, if I understand correctly, is widely used as oral tobacco in India. It is rubbed on the gums and teeth. I tried this method of usage, but had more success dipping it. It's absolutely doable, if you can use american scotches.