Very nice coffe aroma, and the tin is packed to the brim, but the lid is a little hard to get off the first time. The snuff is sort of reddish brown colored and seems to have a slight amount of oil added, and it is very finely ground. It actually hits my throat if I pull a little too hard, making me cough, but not much. The scent to me is like strong coffee, and it seems to have a nice nicotine content. I tried it along with my morning cup of coffee and it very satisfying, delivering a nice dose of wake me up along with the caffeine. I haven't tried any other coffee flavored snuffs, but this is very good. I think you'll like it if you like the other FUBARs.