I picked a tin of this up in a recent order and like it a lot! It looks a little intimidating when you first open it up but rest assured it is moist and quite easy to take. I'm not sure that I would call this 'spicy' or not myself. To me while I get some cardamom and maybe a little bit of clove it settles on sort of a fresh mint flavor - *NOT* a medicated or menthol taste, but instead very natural tasting and it lingers nicely. I have a fairly high nicotine tolerance, but it seems to have a strong hit to me without being overpowering. All in all an interesting flavor that is different from anything else I've ever tried and one that I don't think too many would find unpleasant. Might be a good choice for those that like mint but find traditional medicated snuffs too harsh or overbearing.