I wasn’t ready for this one. I took a small spoonful, a little larger than a BB, up each nostril, and I thought my eyes were going to pop out. It was like sniffing ground ghost peppers. I eat very hot food, but have never had it up my nose. It immediately started to burn clear up into my sinuses and up behind my eyes. I thought it would stop shortly, but no such luck. If you like hot, and want a challenge, try this one, just be careful.