I was hoping for more out of this snuff. It is so fine that's it's like a dust of a powder, so I've tried various methods to sniff it and also just swipe it into the nostril. The "cool" aspect was not present at all for me, I cannot detect any menthol or mint going on at all, it's just too subtle. There really is no discernable flavor, other than dusty or chalkiness, so that was also a disappointment. This is also suppose to have a higher nicotine content, but I didn't detect anything noticeable when using it over other brands. If you're interested in fine grinds and higher nicotine, I'd recommend dholakai black over this one, but neither one of them were great experiences for me.