I was hoping for more out of this snuff. It is so fine that's it's like a dust of a powder, so I've tried various methods to sniff it and also just swipe it into the nostril. The "cool" aspect was not present at all for me, I cannot detect any menthol or mint going on at all, it's just too subtle. There really is no discernable flavor, other than dusty or chalkiness, so that was also a disappointment. This is also suppose to have a higher nicotine content, but I didn't detect anything noticeable when using it over other brands. If you're interested in fine grinds and higher nicotine, I'd recommend dholakai black over this one, but neither one of them were great experiences for me.
This snuff is awesome. I loved the regular Sparrow and I like this one just as much. The menthol is just enough to make Sparrow Cool different from it's brother, but you still get a taste of what it's derived from. The grind here is basically the Indian version of a toast. It's fine and dry. Also, the nicotine here is on the high side. I'm not much into menthols, but here it's more of an additive than a flavor. I would definitely recommend this snuff.