This snuff is interesting, it's not like other products out there so for that alone it's something good to try out. The powder is extremely fine so you want to be careful, and I actually dab it on a finger and swipe it in instead of worrying about sniffing it up too high in the nasal passages. Despite the fine grind, it's not dry, which is a pleasant surprise. I actually wish this snuff was a little mentholated or flavored, because as it stands, it doesn't really smell like anything. There's a slight herbal quality to it, a little like dirt or mud but not unpleasantly so, however that alone leaves you with a rather bland experience, so I find myself using other snuffs in combination with it. Everyone says the nicotine is very high in this product, which is one reason I tried it, but I can't detect anything substantial enough to use it for that reason alone. I do tend towards most, medium ground snuffs as my favorite, so others might like this one more, and I would guess it is better than the dry roasts out there, but still not an exciting kick or flavor or nic hit for me.