Wow! Sometimes satisfaction comes in the strangest forms, but this stuff REALLY satisfies the vitamin "N" cravings. Okay, opening the package I first notice a strong ammonia smell and a mild "wet hay" kinda aroma. Not overpowering or off-putting in the slightest. Texture of smooth clay, from the vigorous pounding method used to create it. Wen put in the mouth it provides a strong initial burn but that quickly mellows. Little to no flavour, mild straw kinda idea. Because of the texture, it is very smooth and pleasant on the mouth lining compared to other leafy mouth tobaccos. The description says to use in lower lip, BUT, on further research I've found it is more commonly used in the upper mouth like Swedish snus. I place it about where your dimples show up when you smile, in the upper cheek. A piece the size of two peas will have you buzzing for 40 mins or so!! Really very potent!! I can feel the heritage and passion put into producing this unique product. Someone along the way got this recipe perfect and it has remained that way for a long time! A MUST TRY for connoisseurs of strong sensations and lovers of vitamin 'N'. Cheers!!!