It's like the old commercials say: A little dab will do ya.
Please note, I am a novice at this point, I recently ordered a selection of things that looked interesting. Wine and cheese is certainly interesting. opening the box gives a fine nose of strong, dark tobacco, like taking a whiff of a box of good cigars. My first sample was a bit too generous and quite overwhelming. I admit, I coughed and choked. I tried again with a very small pinch and that is when I finally was able to detect the wine and cheese aromas. This is not my favorite, but it is very complicated and interesting and I am hoping my appreciation will grow as I continue to learn more about this fascinating old-time vice.