Cinnamon and nothing else once in the nose, this smells just like the cinnamon pine cones sold in stores during Christmas and in the fall. The oil used smells naturally sourcedbas it smells identical with cinnamin sticks. The vanilla element people smell in this is the coumarin in the cinnamon. It is right below the akin irritation level. The nicotine is mild-medium which surprised me considering it is such dark tobacco, and and us a good thing, because you will end up shovelling a lot of this into your nose because it smells so good! This is one not to miss, it is perfect in every way for a holiday style snuff, and using it outdoors really opens up the scent!