I could easily see Polar Prise occupying a very niche market in snuff land. In some ways, it seems more helpful to define the niche. For starters, this will appeal to those of us who like the German stuff (very general, I know, but German snuffs have an altogether different character) best. Next, it is for those of us into schmalzlers but who are maybe not super committed to that heavy Brasil kick. So, this is for the guy or gal who either A. Is into the dark, full schmalzlers and would like a nice mentholated step down, or; B. Sniffs small mountains of Gletscher Prise and is looking for more kick. In either case, I don't take this as a stand by; however, being solidly in the "B" camp of this niche audience, I love having it on hand for those moments when I still want it medicated and need to get the kind of nicotine hit that the muddier snuffs deliver. I wouldn't advise for beginners, but I would highly recommend for Gletscher Prise fans who would like to investigate the schmalzler world. It has been my favorite of the Bernard snuffs so far.