I ordered this brand because I'm a big fan of fruity flavors - whether it be in Snus or Nasal Snuff. When I received it, I pulled down the slide that gives way for a small opening (on the side of the tap box) so you can tap out some Snuff onto your hand. When I checked the aroma before tapping it down, the smell of sweet strawberries was prevalent - and that's an understatement. I was simply amazed at how bold it was and so I tapped some onto my hand.
Putting in slightly a bit more than an apple seed worth for each nostril, when I inhaled this Nasal Snuff, I was simply blown away. The Strawberry scent is fully rich, fully vibrant - fully loaded. It lasts for about 10 minutes I found - maybe a bit more. But it doesn't stop at just the strawberries.
In addition there's a certain unique smoky flavor that accompanies the strawberries as well. Some users call it a smell of burning rubber, or burning plastic. To me, I don't smell those two descriptions at all. Instead, I smell a burning wood scent that you would experience at a fire pit on a cool summer evening - more like a campfire smell. That's what I get from the smoke scent that accompanies the strawberries.
The tobacco isn't find ground. Rather it is a soft and fluffy medium ground to me. So when you tap the box to put some of this Snuff on your hand or thumbnail in the Box Car method, sometimes you'll get chunks. This is where I would tap it down with my index finger, hold it up to one side of my nose and then inhale. Repeat the process with the other side. The Nicotine content to me is of a medium level, which means if you inhale too much at once, you'll burn your nostrils. That's a given. So be careful. With that being said, you especially don't want this brand of Nasal Snuff to be in the back of your throat either if you inhale too deeply because it'll also burn the back of your throat. It won't kill you of course, but the experience will just be nothing but a bit irritating is all.
Either way, the final verdict is that I can't get enough of this brand. This is paradise in a tap box to me. Each person has their different tastes of course. Some folks like or even love this type of Nasal Snuff, while other users may feel so so toward it or maybe even hate this brand. Everyone has different tastes and preferences. To me Bernard's Magic Moments is a solid 10. It is fully loaded with a vibrant sweet strawberry scent which is accompanied by a burning wood smell. Two thumbs up.