An easy snuff to take, this snuff has a very prominent menthol front. I'm not a big fan of heavily mentholated snuffs, and this particular one borders on an unpleasant amount of menthol to me, though doesn't quite cross this line. The Tannenbaum or white fir flavors are evident, though not overpowering. It is coarsely ground with a mild to moderate nicotine content that takes a bit to come on, though is very pleasant. The tobacco flavors seem to be muted a bit by the menthol, though it does seem to plug me up a bit, so it might just be a "me thing." This is not my all day snuff, though is flavorful, pleasant, and gives a nice balance.