This is a drier, more finely ground product than other Bernard schmalzler-based products, and some might find the difference a refreshing one. I found this snuff to be an "acquired taste." The sensation is cool in the nostrils, and it produces copious moisture in the nose. The aroma to my tastes was a bit like cardboard with a piney/smoky hint at first sniff, but patience allowed me to experience this snuff at full bloom, and it is quite lovely. If you have found other Bernard products to be too coarse or sweet to enjoy, this snuff is a very good choice. I only give it 4 out of 5 stars, as despite its merits, it is a bit less accessible to my palate when compared to other Bernard offerings. Still, this is a good snuff to keep on hand for a quick fresh feeling and a bit of inspiration.