I've only modestly dabbled into the German schmalzlers, so take this review for what its worth. Of the handful I've tried, this one is my favorite. From what I understand, in terms of a schmalzler, this is not as pungent as most. Its dryer than a typical schmalzler as well. To describe it using the same criteria you would for any general snuff, I would say its coarse, rather moist, and dark black in color. The smell, to me, is rather chocolately, but not so much so that you cannot tell that its tobacco that is up your nose. There is also a "fermented" smell to it, like a liquor or a brandy. It sits nicely in your nose but you can really feel it in there, as opposed to finer and dryer snuff which seems to have no weight to it, this stuff feels like you have some weight in your nose. Its a rather messy snuff due to its jet black color (which can leave stains on fingers and most definitely clothes) so might be better enjoyed within the comfort of your home. I believe this tobacco goes through a unique fermentation process, as do most if not all schmalzlers, which gives it a deep, dark flavor that is rather pleasant if you enjoy dark tobacco flavors. People say this is a good schmalzler to introduce someone to this style of snuff, and I would have to agree with that. If you're looking to expand your collection and explore the large range of schmalzlers, this would be an excellent starting point. Pick some up and give it a try!