Wayyyy back in 1976 when I was only about 15 or 16 years old, for the 1776 Bi-Centennial, there were some street vendors in our small town selling, "Snuff". I didn't know what it was but the guys I was hanging with, did. I remember it blew my brains out, smelled good and cleared my nose. Fast forward 45 years or so.
I've been exclusively using nicotine gum since 2009 because I had cardiac bypass surgery. It's done the job for the most part. But, I still missed the rush of real tobacco.
I ordered a large can of this coffee stuff from Mr Snuff. I'll admit, I didn't know how to use it. I thought you use it like cocaine. I put a small dot on my hand and inhaled it like you would cocaine. It hit the back of my head, my head lit up like a nuclear missile, I was WIDE awake, then I calmed down. I thought, "I must be doing something wrong". The, "aftersmell" was nice. I savored it. So I did some research and realized, the idea wasn't to get it in the back of your sinuses! I tried taking very light, "smells". That helped but some still got into my throat. Could have been because I trim my nose hair. I hate the tickle of nose hair.
So, now that I know how to properly, 'smell' it without blowing the back of my head out, it's still quite potent. And after I take a hit, if I sniff just to get it all in my nose, I'll get some in my throat and cough.
All that being said, I have a 50 lb. drum to go through so I guess I'll learn to deal with it. :D After the back-drip stops, I like the aroma. It's more like Mocha that coffe. Or, I might compare it to the smell of freshly ground coffee, which is different that drinking it. If anybody knows af a better grind/moistness for folks like me, please let me know!