When I first tried this brand I was blown away. The menthol is not overpowering. It's about medium. There is no tobacco burn that I felt - just the cool and smooth Spearmint scent. The description of this product says that it's Wintergreen which is why I ordered it. I didn't taste Wintergreen, instead I tasted more or less Spearmint.
The tobacco is soft and somewhat fluffy. I would say that it's a medium grind that you can somewhat grind between your fingers to warm up from the box car mode to take as a pinch of necessary. I ordered two more tap boxes yesterday, as JBR Green is an all day Snuff and a solid 10. Glad I ordered it. Check out my review of this product on my YouTube channel Smokeless Choice. Link: https://youtu.be/o3l-0RxHb_4