I have been snuffing for a few years now, and I have never tried this one, so a I added a tin to my last order. I am glad I did! I prefer a strong snuff usually, but I fell in love with this one even though its a milder snuff. The smell of the apricots is amazing! I love taking a pinch of this snuff right before I start driving to work. I helps relax me, love the smell, and it lasts almost till I get there (almost 1 hour drive!) Definitely re-ording soon as I do not want to run out of this!