Reminds me of shaving soap, that kinda powdery scent. Super fine grind, its like confecionters' sugar level fine, reminds me a lot of American scotch snuff. Hard to sniff, but pinching and placing in my nose works fine and delivers a decently lasting scent. Dont really detect much menthol despite the description, but thats fine with me. And on the American scotch snuff, and the companies recommendation for oral use, my experience: This is where the menthol comes in. I put just a bit of it in my bottom lip and it immediately started to feel a bit frosty, like a light mint. Not much flavor otherwise and dissolves fairly quickly. Overall, a very pleasant snuff, I like the clean soapy scent, though the grind is a bit too fine and can lead to some irritation.